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Shop / amy's diary mascara

Expressionist Lengthening Mascara for Long, Nourished Lashes - Vegan & Cruelty-free, Brown

$ 20.00 $14.00
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A long-wear black liquid eyeliner with a fine brush tip for ultimate precision in a hydrating, smudge-resistant formula - this is what you can expect from our product. The reason we love it is the fine, felt brush tip that allows for precise definition, delivering high-pigment, rich black color that is water-resistant and smudge-resistant, resulting in a long-wear eyeliner formula.

Infused with plant-based ingredients like Aloe and Rosemary, this water-resistant liquid eyeliner soothes the delicate eye area while keeping the makeup looking fresh. The fine, felt brush tip offers bold precision, enabling you to create perfect thin or thick lines in just one swipe. The clean formula works to hydrate and calm the delicate eye area, all while delivering rich black pigment with superior staying power.

The plant-powered ingredients in this eyeliner play a vital role. Aloe Vera hydrates, soothes, and calms the delicate skin around the eye, while Rosemary helps keep the makeup looking fresh without drying out the eye area. This skincare product is dermatologist-developed, vegan, and cruelty-free, with Well People being both PETA Cruelty Free and Leaping Bunny certified.

In addition to the long-wear eyeliner, we also offer a vegan lengthening mascara that works to elongate and nourish each lash for a beautifully dimensional look. Awarded the Allure Best of Beauty 2023, this mascara features a plush wand that creates maximum length and even coverage, with a smudge-resistant formula that coats lashes evenly and effectively, delivering a one-swipe length effect that won't smudge or transfer.

The plant-powered ingredients in the mascara, such as Jojoba oil and Rice bran, work to moisturize, soften, and lengthen your lashes while giving them a natural boost. Just like the eyeliner, this mascara is part of the clean beauty collection powered by plants, developed by dermatologists, and certified as vegan and cruelty-free by PETA and Leaping Bunny.

At the core of our brand is the belief in clean beauty powered by plants. We are committed to providing high-performing, plant-based skincare and makeup products that not only deliver exceptional results but also nourish and care for your skin. Our dedication to clean, sustainable, and ethical practices is reflected in our certifications and the carefully selected ingredients used in our formulas.

product information:

AttributeValue
package_dimensions‎4.8 x 0.87 x 0.59 inches; 1.06 ounces
upc‎609332320499
manufacturer‎Well People
country_of_origin‎Germany
best_sellers_rank#55,500 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#471 in Mascara
customer_reviews
ratings_count39
stars3.7

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